UrbanWayfinding Chicago (CTA)
Working with CTA (Chicago Transit Authority) and their Customer Information team, a wayfinding strategy was developed for the passenger journey at the then, newly designed 95th Street station terminal (a city or intercity/national bus to metro train transfer point). Passenger journey’s were studied with key touchpoints identified to improve the quality of the user experience.
Passenger journey and sign location study. Developed as Project Lead @ BJD. Co-developed with CTA Team led by G.Garfield
New conventions were created for improved legibility once the intermodal nature of the station and needs were understood. In particular, each wayfinding requirement and location were scrutinized. The positioning within its surroundings intended to aid navigation with improved visual clarity. The work from the 95th Street project has been directly applied to the Union Station intermodal Bus Terminal in downtown Chicago.
Pylon signage system at Bus berth locations unifying digital ‘real time’ screens and static printed information panels. Developed as Project Lead @ BJD. Co-developed with CTA Team led by G.Garfield
Sketch detail proposal for signage panel system
Overhead ‘grouped’ signage system proposal with contrasting black and white main panels and alphabet system for the stop locations. Developed as Project Lead @ BJD. Co-design with G.Garfield & Team (CTA)
Grouped Signage system panel connection detail. Developed as Project Lead @ BJD. Co-design with G.Garfield & Team (CTA)
Single panel signage panel connection detail with contrasting black background panel complete with white font, direction and contrasting ‘red’ stop icons
The CTA team have now used a new signage convention for passenger information and wayfinding systems. The work from the 95th Street project has been directly applied to the Union Station intermodal Bus Terminal in downtown Chicago. (images below)
Union Station Transportation Centre, South East view
Visual clarity of reverse black and white type and backgrounds visible from the required distances defined by the CTA signage guidelines